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LET’S BREAK IT DOWN
Here’s what’s inside:
STRATEGY
THE FOUNDATION OF YOUR BRAND
Tiny Brands are inherently strategic in a get-the-most-bang-for-your-buck kind of way. But they are also super strategic in terms of your business. We focus on your goals, your dreams, your audience, and the tiny things that add up to create your unique brand of magic.
There are two ways we can do brand strategy: a questionnaire followed by a call, or my personal favorite, a comprehensive workshop disguised as a clever card game I've called the Tiny Brand Coach.
VISION
THE DIRECTION OF YOUR BRAND
The first two sections of your Tiny Brand build on our strategy. Brand Ethos describes the purpose of your brand, and Brand Vibe maps out a visual direction with a mood board, color palette, and color psychology.
CONCEPT
THE ELEMENTS OF YOUR BRAND
This is the core of your Tiny Brand: font selections, design elements like illustrations, icons, or patterns, and color designations. Fonts and design elements are selected based on your access to Canva (free account vs. pro account, etc.), your marketing platforms, and your particular Tiny Brand package. See below for more on what options are available to you.
STYLE
THE APPLICATION OF YOUR BRAND
You'll see your fonts, colors, and design elements laid out clearly through branded examples of an Instagram 9-grid, a website homepage, or podcast artwork, depending on your brand needs. You'll get a true feel for how your brand will work in the "real world," aka social media, your website, etc.
All of these elements are wrapped up in an editable style guide for easy access.